Alert is going to be a west coast psychedelic field trip with hyper colors and 3D surreal worlds.
Everything will be shot on a simple green screen. It will be Hit Boy, Nipsey, a bangin model and a Lowrider that matches our color options.
The world is going to get progressively wilder as the video goes on. Hit Boys face will split open like a statue, Nipsey will start changing colors. There's lot's of ideas we can play with the sky is the limit.
Everything is going to be clean and smooth for this piece. The animation will help tell our story, Hit and Nipsey will be performing around all of these floating elements.
Towards the 2nd half of the song we break away from the animated sequence and enter a more realistic sequence shot on location. This will be Hit & Nipsey cruising through LA in a pimped out Lowrider
MODELS & STYLING
THE LOWRIDER MODEL
Every lowrider needs a model. This will be our sex icon of the video.
She will be wearing a revealing bathing suit. If it's possibly we'd like her to wear a custom bathing suit with the HS87 Logo printed all over.
OUR TWO WEST COAST CHICKS (CHOLAS)
These girls will be accompanying Nipsey Hussel. They should be wearing dark shades of color, flannel, bandanas. They should look badass. Makeup should be light, maybe darker lipstick.
Modern dark flannel, kind of 'All Saints' inspired. Gold chain, gold watch. Hair braided super fresh. Dickies pants. Super West Coast'd out.
HIT - BOY .
Look should coordinate with lowrider model
Hit will be wearing all custom HS87 pieces. For the stylist, make sure to coordinate with Kara Craig or whoever will be supplying the pieces. HS87 Bomber jacket, all over print t-shirt and bandana.
LIGHTING & INSPIRATION