by Alberto Parera

Few captures taken during my recent visit to Havana Cuba. During the trip we thought it would be a good idea if we printed a book from from all the photos taken. These were taken by the Cuba Squad: Marc Moran, Ryan Cramer, Maryam Gaber and myself.


by Alberto Parera

Some snapshots taken at the last shoot I directed for Kera Care Shampoo. I wanted to create a sense of elegance and sex appeal for the product. My wife, who's a fine artist, helped create the practical effects seen throughout the video. The dripping gold slowly reveals the final product at the end. The team at Anthem Films did a phenomenal job at assembly the perfect crew for the job. The production was located at Siren Studios in Hollywood. Everyone on the team did such an amazing job. You can check out some photos from the set as well as the finished product.


by Alberto Parera

Click below to watch the original storyboards I created for the Flosstradamus record 'Drop Top' featuring Travis Porter. You can also read the full treatment here. (password: 123). 

To coincide with the launch I created these hilarious animated GIFS for social media and publication use. The GIFS timed perfectly with Twitters new feature implementation of GIFS.

Some BTS photos from the set of DROP TOP below

Bonus: Flosstradamus inspired the first piece of media I made in 2005-2006. Back then I made it for fun & as an appreciation piece. I remember sending it to them via Myspace. #factsonly


by Alberto Parera

Ever since Hit-Boy and I teamed up in 2012 we've produced three videos for his artist "Audio Push", including my personal favorite for the record "Shine".

When Hit-Boy approached me with the opportunity to direct his latest video I knew it was time to take it up a notch. Hit provided me with some awesome themes based around the West Coast, the rest was up to my team and I.

Below are some tidbits from the making of "ALERT".

1ST PHASE: Original Storyboards. Initial boards were created 3 weeks before production and showcased what the intro might look like. Inspired by the album artwork for Dr. Dre's classic "The Chronic".

Pre-vizualization Animation. I created this animation to get the team excited about things to come. This was two weeks before production had started and was used to test out ideas for the intro. I mixed it up with some found footage of Hit-Boy and low-riders.

Final Storyboards, Behind The Scenes and End Result. Once production wrapped I was able to develop the final storyboards using the footage we shot. Me and Hit went back and forth until we both settled on the look. The gold 3D type was replaced with neon light type and the 3D speakers were removed in exchange for some palm trees.

You can also watch the behind the scenes video and finished product below.