ROCKIE FRESH - THE LIGHTS
The concept here is to shoot an "Electric” house party that Rockie arrives at after his drive in Ride
Slow. The windows of the party are green-screened out so that we can insert "Electric" patterns flying by outside of the windows, as Rockie parties with chicks and his homies just having a wild night. The video will consist of moving throughout the party in one long seamless shot, heavily in slowmotion again, passing by people drinking and partying, using similar aesthetics in much of the rest of "Electric Highway", but with a much needed urban video flare. Beautiful women and extremely over the top party scenarios are intertwined throughout the video, with Rockie just chilling at the center of it all and taking it in. As the song ends, his eyes meet a girl that walks down the stairs towards him and we cut to black.
Execution from Creative is still in process.